white
Benefits play a crucial role in retaining top talent and keeping employees engaged. Yet, too often, companies focus their benefits communication efforts solely on onboarding or open enrollment periods. The reality? Employees need clear, consistent, and accessible information about their benefits year-round.
A well-structured benefits communication strategy helps employees not only understand the value of their benefits but also take full advantage of them. By treating benefits communication like a marketing strategy, HR teams can foster a more informed and satisfied workforce.
Rather than relying on sporadic emails or static PDFs, leveraging an interactive employee learning platform like Pendant transforms the way benefits information is delivered. With built-in AI assistance, a centralized benefits knowledge base, interactive checklists, and curated financial wellness resources, Pendant provides the tools for HR teams to create a seamless, year-round communication strategy.
Use Pendant to create a centralized, easy-to-access library of mini articles that outline the details of your company’s benefits. Each page provides a clear, comprehensive overview, so employees have the information they need at their fingertips. Plus, with Pendant’s AI-Powered Assistant just a click away, employees can ask questions and receive instant, tailored responses specific to your company’s benefits package—eliminating confusion and reducing the burden on HR.
As AI becomes more integrated into the workplace, it’s essential to harness the benefits without losing the humanity that employees value. An AI-powered assistant bridges this gap by handling routine benefits inquiries, providing instant answers to common questions, and ensuring employees access to accurate information. This frees up time for HR professionals to focus on more complex, high-value interactions that require a personal, empathetic approach.
And the 24/7 AI-powered Pendant assistant is available to offer instant and personalized answers any time of night or day—because questions about benefits don't always come at convenient times. Not only is it always available to help, it features recommendations and examples of questions to ask in case the employee can’t put a finger on exactly what they need.
Checklists aren’t just needed for Onboarding. Let’s say your health insurance enrollment period is coming up and you want to give employees extra help to stay on top of things. Then, of course, there are difficult benefits procedures like submitting claims, requesting leave, or submitting documentation for disability accommodations, etc.
Developing step-by-step guides centered on annual fixed events or even checklists for out-of-the-blue questions, is a great way to automate the process without fear that human error will get in the way. No shame, but it happens.
Promote Financial Wellness Internally with a List of Curated Learning Resources
What better way to prepare your employees for maximizing their benefits than to improve their overall financial knowledge? Once they understand how and why they need the benefits you offer, they’re more likely to fully appreciate them, leading to amicable relationships and a sense of trust that you truly do care about them.
Consistency is key when it comes to benefits communication. Rather than relying on one-off emails or expecting employees to seek information on their own, create a structured calendar of touchpoints throughout the year. Use Pendant features—such as the Benefits Wiki, AI-Powered Assistant, checklists, and curated learning resources—to guarantee employees receive timely and relevant information about their benefits.
For example, schedule reminders leading to open enrollment periods, send quarterly refreshers on underutilized benefits, and set up automated nudges for annual wellness incentives. By integrating these touchpoints into your internal communication strategy, you create a seamless experience that keeps employees informed, engaged, and empowered to make the most of their benefits.
An effective benefits communication strategy isn’t a one-time effort—it’s an ongoing process that evolves with your workforce’s needs. By leveraging Pendant’s intuitive tools, you can create a year-round system that provides employees with clear, accessible, and personalized benefits information whenever they need it. In turn, this boosts benefits utilization and strengthens employee satisfaction and retention.
Start building your benefits communication strategy with Pendant today and make benefits easier, more accessible, and more impactful for your team.
